SHAVE OF THE DAY

Shave of the Day (SOTD) was developed through a brief by L.A based entrepreneurs starting an online
 shaving kit business. Their goal was to differentiate themselves from the existing over-priced, over-engineered and over-masculine shaving products 
on offer.


SOTD’s vibe is effortless, quirky and vibrant to appeal to the target audience of young trend-seekers who are passionate about the brands they associate with.