Kit and Ace is an elevated athleisure brand that originated in Canada and grew into international markets both
in the physical and online retail space.
In 2017 they abruptly closed almost all physical stores. In 2022, they have now reopened in select Canadian cities.
I conceptualized and executed this campaign to bring light to the situation, create buzz and appeal to a new, younger audience in the Toronto market. This was done through popular song lyrics that the audience can relate to, while also alluding to the company’s closure and re-emergence.
